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A couple of years ago, I was with my friend Adam Cohn when he made this simple yet important declaration — “San Francisco should always have a subway under construction.” My first reaction was to think of every possible objection to the concept — too expensive, too disruptive, too controversial, too many difficulties siting subway stations and determining alignments. But, I quickly realized that the statement was both insightful and correct.
San Francisco is experiencing unprecedented growth. The city has 200,000 more people than in the early 1980s and 100,000 more than in the early 2000s. We are growing by about 10,000 people a year and are projected to add another 150,000 residents by 2040. We see the results of this growth on our streets every day, with more and more auto congestion and a harder time for our extensive bus network navigating the streets and meeting schedules. Indeed, Muni buses travel at the slowest average speed of any urban bus system in the country, at just over eight miles per hour on average.
Form Us With Love recently created the Nest Collection for +Halle. The series provides an unpronounced divider to the traditional lounge area, by simply creating layers of both high and low seating. The heights offers a sense of privacy, whilst maintaining the comfort of a relaxed armchair.
“With Nest, you can create a perfect room-in-a-room feeling without having to add traditional tall room dividers or high back sofas,” commented Martin Halle, Brand and communication director at +Halle. “When first installed it was evident that people were sitting next to each other-at different levels-without being affected by their neighbors. With a minimal expression, the Nest Collection, keeps the room open in a new way.”
Fascinated by the typologies of pedestals, such as the Umpire’s chair on a tennis court, Form Us With Love has experimented with a lofty landscape, adding the element of dignity and softness to a seat with a view. “Our ideas of different height layers led, as they often do, into deeper research,” explained John Löfgren, Creative Director at Form Us With Love. “We analysed the activities and behaviours of a public spaces, and the upholstered furniture vs. bar stool seating scenario. Instead of putting the two characteristics next to one another, we merged them-creating a tall vertical Nest.”